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Senior VP of Marketing & Communications/CMO

Minnesota Timberwolves and Lynx
Start Date  8/1/2003



Primary spokesperson for business-related media relations.
Manages a full-time staff of 35 and part-time staff of 40 that work across eleven departments.

Led rebranding effort of global NBA brand inclusive of revised marks/logos, new uniforms, new basketball court, and redesigns of arena common spaces.
Launched full contact marketing campaign after the departure of NBA All-Star Kevin Garnett.

Responsible for negotiating all contracts as relates to television and radio broadcasts for the franchise including; radio flagship, radio network, radio and television on-air talent,  over-the air telecasts on My29 and FSN North cable broadcasts.

Developed and launched Wolves Vision; comprehensive video programming of exclusive Timberwolves content to television broadcasts, scoreboard show, in-arena video boards and team website video players.

Overhauled Public Relations department that is responsible increasing media coverage from $3 million in ad equivalency to over $10 million in just two years.  Included strategies to secure additional coverage in local community papers, greater Minnesota Dailies and greater Minnesota radio stations.

Relaunched three versions of that increased interactivity and helped increase online single-game ticket sales from 37% to 65% in three years.  Strategies included NBA's first-ever use of a flash video player, increased use of video/photography and viral marketing campaigns.

Championed efforts to integrate new technologies into business operations of the franchise.  Included analytics,  database marketing, fan segmentation, mobile marketing efforts and creation of back-end business wrokflow product.


Weber Shandwick Worldwide
Start Date  8/1/1999 - 8/1/2003




Co-created and co-led one of the agency's largest and most visible accounts, an $12 million "Target Market" adolescent tobacco prevention campaign for the Minnesota Department of Health.  Strategy focused on reducing teen smoking by empowering youth and building a grassroots organization of 40,000 teens that exceeded its goal by 800%.  The campaign garnered numerous local and national awards for social marketing and integrated marketing.

Directed a national hepatitis C awareness program on behalf of a major pharmaceutical company.  Program included building statewide coalitions of organizations that serve at-risk populations and engaging them in media relations and lobbying activities to raise public awareness and among key legislative leaders.  Results included significant increase in state funding for hepatitis C treatment and dramatic increase in prescription treatments.

Created and managed grassroots and media relations campaign for Target Corporation in support of a controversial children home.  After five failed attempts with other public relations agencies, the campaign was successful in placing a very controversial project in Eagan, MN by ensuring city council support through a coalition of local community leaders, community education, speakers bureaus and media relations.

Other responsibilities included staff supervision, new business development, budget oversight, creative development, strategic planning, event planning and management and liaison with sister agencies representing other marketing disciplines.

Account Executive

Himle Horner Public Affairs
Start Date  1/1/1999 - 8/1/1999

Built three midwest state coalitions to advance the legislative agenda of the Pharmaceutical Research and Manufacturer's Association (PhRMA).  Also assisted in legislative efforts to secure a casino at Canterbury Park and to save motor vehicle emissions testing.


Deputy Campaign Manager

Humphrey for Governor
Start Date  3/1/1997 - 12/1/1998

Directly managed four areas of the campaign: Field, Political, Greater MN Media and Scheduling.  Developed strategies and tactics as well as managing a staff of 25.  Also included briefing the candidate prior to appearances and establishing constituency groups that advised the campaign on policy positions.

Special Assistant to the Attorney General

Minnesota Attorney General Hubert H. Humphrey III
Start Date  12/1/1994 - 2/1/1997

Directed the strategic long-range planning of the Attorney General's schedule and managed greater Minnesota media relations efforts.  Duties also included staffing the Attorney General, assisting in inter-governmental affairs and supporting the passage of the Attorney General's legislative agenda.

Field Director

Clinton Gore Presidential Campaigns 1992 & 1996

Developed strategies and tactics for Minnesota campaign and to support other Democratic candidates on the general election ballot.  Responsible for coordinating field activities and represented the campaign at candidate forums, community meetings, political rallies and college classes. Served as campaign spokesperson in limited television and newspaper interviews and radio talk shows.

Advance Staff

The White House -President William Jefferson Clinton
Start Date  12/1/1994 - 5/1/1996

Supervised the preparation and logistical coordination of sites for Presidential, Vice Presidential or First Lady visits, speeches and events.  Worked closely with White House staff, United States Secret Service, local/national/international press, and served as White House liaison to politicians and business leaders prior to and during visits.

Campaign Manager

Congressman James L. Oberstar
Start Date  6/1/1993 - 11/1/1994

Managed the reelection efforts of Congressman Oberstar and was the only Minnesota Democratic campaign to increase their winning percentage in 1994.  Served as campaign spokesman with media and developed a coordinated campaign plan for the U.S. Senate, Gubernatorial and 24 state legislative races.  Coordinated staff of six.

Committee Clerk

Minnesota Senate Commerce Committee

Assisted Senator Solon and Committee Administrator in scheduling committee hearings and writing legislative summaries. Also staffed the Senator and was responsible for legislative research and constituent correspondence.

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