Target Market

Co-developed and directed  one of the agency's largest and most visible accounts, an $12 million "Target Market" adolescent tobacco prevention campaign for the Minnesota Department of Health.  Strategy focused on reducing teen smoking by empowering youth and building a grassroots organization of 40,000 teens that exceeded its goal by 800%.  The campaign garnered numerous local and national awards for social marketing and integrated marketing.  Click the logo to view case study.


Hepatitis C Coalitions

Directed a national hepatitis C awareness program on behalf of a major pharmaceutical company.  Program included building statewide coalitions of organizations that serve at-risk populations and engaging them in media relations and lobbying activities to raise public awareness and among key legislative leaders.  Results included signifigant increase in state funding for hepatitis C treatment and dramatic increase in pharmaceutical treatment.  Click on the logo to view case study.


Gift of Mary Home for Children

Created and managed grassroots and media relations campaign for Target Corporation in support of a contoversial children home.  After five failed attempts with other public relations agencies, the campaign was successful in placing a very controversial project in Eagan, MN by ensuring city council support through a coalition of local community leaders, community education, speakers bureaus and media relations.  Click on the logo to view case study.